Client: Showcase Ltd., Hong Kong.
Conceptualized in the development and planning of an exhibit raising AIDS awareness in Hong Kong sponsored by the Hong Kong Government. The exhibit was featured on the ground level of HSBC Headquarters in Central, Hong Kong. A high traffic location with easy accessible exit and entry points from the lobby. Visitors may be passing by with limited time for viewing during their lunch hour or break time.
The exhibit was broken up into three parts: the past, present, and future information about how AIDS affected the population and the role of the Hong Kong government in addressing the issue for its citizens.
